Local Services Ads vs Google Ads for Home Service Businesses
Local Services Ads vs Google Ads for Home Service Businesses Written By Jordan, founder of Rise Digital Strategies There’s a real difference between paying per lead for a spot at the very top of Google’s results, and paying per click for a traditional search ad just below it. Both live inside Google search. Both work. […]
Online Reputation Management for Home Service Businesses
Online Reputation Management for Home Service Businesses Written By Jordan, founder of Rise Digital Strategies By the time a homeowner picks up the phone to call you, the decision is usually already halfway made, and it was made by your reviews, not by your ad or your website. Online reputation management isn’t a nice extra […]
Google Business Profile Optimization for Home Service Businesses
Google Business Profile Optimization for Home Service Businesses Written By Jordan, founder of Rise Digital Strategies Most home service businesses spend far more energy on their website than on their Google Business Profile. That’s backwards. For the searches that actually bring in jobs, “plumber near me,” “emergency roof repair,” “kitchen remodeler in [city]”, your GBP […]
Speed to Lead: Why Missed Calls Are Costing You Jobs
Speed to Lead: Why Missed Calls Are Costing You Jobs Written By Jordan, founder of Rise Digital Strategies The phone rings while your crew’s mid-job. Nobody’s free to grab it. It goes to voicemail, the caller hangs up without leaving a message, and by the time anyone notices the missed call, that homeowner is already […]
Remodeling Lead Conversion: Why Your Leads Are Going Cold
Remodeling Lead Conversion: Why Your Leads Are Going Cold Written By Jordan, founder of Rise Digital Strategies You paid for the lead. It showed up in your inbox or buzzed your phone. Then nothing. No callback booked, no estimate scheduled, just a name that quietly goes cold. The money’s already spent either way, which means […]
AI Search Optimization for Home Service Businesses (2026 Guide)
AI Search Optimization for Home Service Businesses (2026 Guide) Written By Jordan, founder of Rise Digital Strategies Somewhere right now, a homeowner is typing “best plumber near me” into ChatGPT or Google’s AI Overviews instead of Google’s regular search bar. Instead of a page of ten blue links to sort through, they get a short, […]
How Much Should a Home Service Business Spend on Facebook Ads in 2026?
How Much Should a Home Service Business Spend on Facebook Ads in 2026? Written By Jordan, founder of Rise Digital Strategies If you’ve searched this question, you’ve probably landed on ten different answers ranging from “$500 a month” to “10% of revenue” to “it depends.” All of those answers are technically true and practically useless, […]